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Joseph Peart

Creative Leader. Maker. AI Shaker.

Latest Work

How could we leverage AI to offer a better shopping experience by fixing something painful by adding something delightful. We explored two concepts that would show how AI could be used as a layer into an experience they were already familiar with, in addition to another concept that explored AI shopping as the destination. Both ideas were conceptual in nature to be used with the Google team to begin to reimagine the "what ifs" of AI and how it would work. The results were well received and it allowed advancement into continual refinement that would be considered in future products.

Personal shopping enhanced with AI

Product Strategy, Creative Oversight, Conceptual UI, AI Strategy
Hublot needed to improve a few key areas of their shoppers' journey on their website. We worked closely with their digital team to discover, define and execute a UX strategy that would prioritize the most critical areas of improvement.

Improving Hublot's shopper experience

UX Strategy, UX Direction, Design Direction
GoodRx needed to revamp their brand identity in order to connect with a broader audience in a deeper way. Partnering with Gretel to design the initial brand language, I was tasked with planning an overhaul to the entire ecosystem of apps, sites and tools housed in disparate design systems. We managed to simplify and centralize to help alleviate the design debt, and friction caused by the previous system.

Unify GoodRx's design system for major rebrand

Product Design Direction, Design Systems, Brand, Strategy
Create a new digital destination for the brand reveal of Kenvue (a new company from Johnson & Johnson). Working closely alongside Wolff Olins to define and expand the brand's new design for a digital experience.

A digital destination for Kenvue

Creative Direction, Rebrand Support, Design Strategy & Implementation
Explore how the emerging auto company NIO Auto would leverage an advanced auto UI that would compliment their interior cabin.

Imagining the future of Auto UI for NIO

Auto UI Design, Design Strategy, Design System
Create a destination for content creators and influencers to connect and leverage trends and social power to shape authentic, top-performing content for brands large and small.

Native app experience and web tools

Product Design, Creative Direction, Strategy

About

A headshot of Joseph Peart
I bring a wealth of expertise and experience in creative leadership, team management, driving culture, streamlining design processes, and leveraging emerging technologies like artificial intelligence. I've assumed various leadership & creative roles spanning UX and Design, adding substantial value in each.

I have worked at top-tier companies and agencies for clients in healthcare, automotive, fintech, technology, fashion, and sports including Google, GoodRx, GE Healthcare, Kenvue, Ford, CloverStation, USAA, and Hublot Watches.

Primary Skills

User Experience (UX) Design
Creative Direction
Product Design & Strategy
Team Growth & Management
AI Implementation & Strategy
Design Operations

Experience

UX Product Design Lead, Experience Design
Northern Trust
Current
Group Creative Director, Experience Design
Huge x Google
2022 - 2023
Director of Design & Operations
GoodRx
2021 - 2022
Creative Director, Experience Design
One North
2018 - 2021
UX Director
Upshot
2017 - 2018
Design Director
Popular Pays
2017 - 2018

Motto

"The user is the hero in the solutions we create." 
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