Kenvue

Turning a new identity into a living digital experience that introduces Kenvue to the world.

problem

Kenvue emerged as a new global consumer health leader with a bold identity system but no digital expression capable of communicating its purpose, values, or scale. The brand guidelines existed in print, but not in an interactive form that could introduce a new company with warmth, trust, and credibility. With more than a billion people relying on its family of iconic products, Kenvue required a launch destination that could immediately communicate its vision. The challenge was to present a completely new company with the legacy and reputation of Johnson and Johnson while ensuring it felt independent, fresh, and forward looking.

solution

I led the creative direction, experience strategy, and design system expansion that transformed the evolving identity into Kenvue’s first digital presence. Working closely with Wolff Olins and Kenvue leadership, our team defined how the brand behaves online. We established motion principles, interaction patterns, typographic rules, and a modular content architecture that could scale over time. The experience balanced humanity with scientific rigor and created a cohesive and confident introduction for the new company. The result was a polished and accessible digital reveal that set the tone for every future touchpoint. It provided a scalable foundation for internal teams and became the anchor for Kenvue’s global debut.

Kenvue began with a clear goal. Create a new home for some of the world’s most iconic consumer health brands and express a balance of everyday care and scientific precision. As the company formed, it became clear that its first digital experience would play a critical role in shaping public perception. This was not only a website. It was the brand’s introduction to the world.

When I joined as Group Creative Director, the identity system was still evolving. My responsibility was to translate early visual and verbal elements into a digital language that felt modern, intentional, and ready for global scale. Our team explored how the brand should move, sound, adapt, and respond across devices and contexts. We refined the design system, extended color and typography for accessibility, and created the motion and interaction principles that define the brand today.

Through iteration, prototyping, and close partnership with engineering, we shaped a launch experience that delivered clarity, confidence, and emotional resonance. When the destination went live, it served as the centerpiece of Kenvue’s reveal and gave the world a clear understanding of the company’s vision. The site continues to guide how Kenvue shows up across digital platforms and remains the foundation for future growth.